Marketing Strategies: Then & Now

9 Jun

Then & NowFor business owners, if you’re not keeping up with technology you’re getting left. The speed in which technology evolves and advances is stunning, and a comparison of marketing strategies then and now proves that point emphatically. MediaBistro offers the following points of illustration (visit their website for a cool graphic including even more ways things have changed):

Computers
Then: desktop with dial-up modem        Now: laptop/tablet/smart phone with Wi-Fi

News Information
Then: reporters                     Now: bloggers
Then: press conferences      Now: Twitter chats
Then: news clips                   Now: news links
Then: evening news             Now: Twitter
Then: TV                                Now: YouTube

Marketing
Then: focus groups              Now: Facebook friends
Then: live demos                  Now: video demos
Then: user feedback            Now: social media chatter
Then: product shots            Now: Pinterest                                          

This information highlights the growing influence of Twitter, in particular, though all areas of social media are growing rapidly. Savvy business owners know how to use Twitter, Facebook, YouTube and others to reach their customers and create “buzz” for their products and services.

Managing a social presence can be confusing and challenging at times, and TwoGirlsConsulting is ready to assist you. We can help you connect and communicate with clients, plan community outreach events, and offer public relations strategies specific to your business.

3 Responses to “Marketing Strategies: Then & Now”

  1. Edward Elliott June 9, 2013 at 8:39 pm #

    Things have changed so much. Thanks for the overview. It is amazing to step back and take a look at how far we have come… and yet there is so much more in our future. Marketing and Communication will never be the same. Cheers.

    • Adrienne N Hester June 12, 2013 at 2:40 pm #

      It is overwhelming at times to think about trying to stay up-to-date with all that is available.

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