Executive Media Training – Eliminating the Fear, and More

It’s fairly common knowledge that public speaking is at or near the top of most people’s list of fears. Some even say they fear it more than death itself. Interestingly enough, many people who fear public speaking are high-level corporate executives. For these individuals, some form of public speaking is a critical element of what they do.

How do you suppose they handle that?

Well, a quote I heard some years ago (I don’t recall who or where) answers the question perfectly; “Feel the fear and take action anyway.” That’s all well and good, but wouldn’t it be better, and a lot more comfortable, to go into public speaking situations without the fear? Of course it would. And that’s what executive media training can do.

Here are three ways executive media training can help you and your company:

Build Confidence

A big part of what causes people to be fearful of public speaking is they don’t feel confident. This phenomenon can be found at all levels of a company, including executives.

Someone might know the company and its products backward, forward, inside and out, but when they get in front of a prospective customer, or a group, they freeze. It’s akin to a computer freezing-up. The information is in there – it just won’t come out. A big reason for this is inadequate experience in public speaking. Executive media training provides some non-threatening ways to gain this experience and develop confidence.

Improved Relationships

Human relationships are at the center of every business. Notice that I didn’t limit that statement to just successful businesses. That’s because relationships are at the center of all businesses. If business is bad, it’s undoubtedly due, in part at least, to poor relationships. If business is good, it can be largely attributed to good relationships.

If people in the company are comfortable being themselves as they talk about the company and its products, they’ll be better able to create and maintain lasting business relationships. Executive media training will help them do that.

Speak Extemporaneously

A vital part of public speaking of any kind is the ability to effectively extemporize. It’s one thing to just babble on about something and hope your listener knows little enough about the subject that what you’re saying sounds plausible. But that’s a gamble you shouldn’t be willing to take. The ability to speak off the cuff and have your presentation actually make sense is clearly more desirable. Executive media training helps develop this skill.

Some business owners and executives balk at the idea of making this kind of indirect expenditure. However, communications training in general, and executive media training in particular are more appropriately viewed as wise investments that will pay dividends for years to come.

If you’d like results-oriented help with your marketing and communications strategies, contact us online, or call 702-434-0173.

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When Is Event Consultation A Good Idea?

When do you need an event consultant? That question is best answered by the importance of the event itself, not only to the attendees, but to you. What is the purpose of the event? Will it decide your future?  Will it affect your livelihood? The greater the impact of the event on your life, the more important it is to get the details right.

If you have an introduction for a campaign, how much do you really know about focusing the attention of the media on that day? Do you know who reads Luxury Las Vegas, and how to use the demographics associated with it? Have you priced special invitation dinners, and do you know who offers the latest trend and most exclusive venue?

If your event lasts all day, are the people who are there at 6 am going to be there when the last customer walks out the door at 7 in the evening? And perhaps most importantly, do you even have time to worry about it?  Much of the time, when you are staging an event the star of the show is you. 

Perhaps the problem is best stated by a New Zealand firm that offers a venue for entertainment talent. The details that go into event planning are myriad and sundry.

“A well-designed and well-orchestrated event is analogous to a good stage production. It’s all about getting your act together and performing the right show for the right audience.”

One is often able to deal with the “when” and “why” aspects of an event, but the “where” and “how” parts can get a bit tricky. You have a budget that you have to honor. You have a purpose to fulfill. You have to publicize it, and meet expectations.

You have to know how to conceptualize a theme, where to buy the Kobe beef, how to leave them smiling, and where to present your event for the biggest impact on your target group.  Where do you go to hire temporary waiting staff, and what is the best price for oysters? Do you need an investment analyst? A ballet dancer?  A string quartet? 

If this event will affect the public’s conception of your endeavor, then what you need is an event consultant.

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