Step Out of Your Comfort Zone

Before graduating from the University of Nevada, Las Vegas with a degree in Corporate Communications with an emphasis in journalism, I was one class away from a degree in the Department of Theatre in the College of Fine Arts. I never thought I would formally use that training, until I was asked to donate my professional resources and theatrical talent, to raise awareness about the critical state of domestic violence in Nevada, for a Public Service Announcement (PSA) short in support of The Shade Tree and of the crisis for funding the organization is experiencing.

This facility, “is the largest shelter of its kind in the state, and is the only 24-hour accessible shelter designed specifically to meet the needs of women and children in Southern Nevada. With 364 permanent beds, THE SHADE TREE provides more than 100,000 nights of shelter each year. On average, 33 percent of their clients are children under the age of 18. Senior citizens represent the fastest growing segment of the population.” It is also the only shelter in the state to accept pets.

The Shade Tree is a 501(c)3 non-profit organization. It’s mission is to provide safe shelter to homeless and abused women, children, and their pets in crisis and to offer life changing services promoting stability, dignity and self-reliance.

Here is my interview with KTNV Channel 13. More about the PSA and a private event to come in the future.

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Keys to Corporate Communication Strategies

One often neglected yet powerful management tool is a well-constructed corporate communication strategy. A single-minded organization with its focus on a shared group of specific goals thrives where organizations with an inconsistent message flounder in confusion. Communications is the only medium that enables employees to properly understand the company’s vision. 

A few key points to consider when crafting your corporate communication strategies: 

Mission: This is the primary purpose of the company to be achieved while maintaining the values or expectations of the stakeholders. Perhaps you want to provide a unique customer experience while delivering the best financial performance in your sector. 

Vision: Where do you see the company in the future? A market leader? A trendsetter? 

Objectives and Goals: List your specific aims. Improve your community? Increase profitability? 

Strategies: The methods that will be used to achieve the corporate objectives and goals. Create a liaison between the company and local community leaders. Keep lines of communication open. 

Corporate Identity: This is the overall image of your business or organization. Communication is an important part in establishing identity through multiple outlets such as advertising, public relations and social media, as well as, corporate behavior and ethics.

Your message should be consistent with enough variation to sustain motivation. This is especially important during times of change or financial stress. Corporate communication strategies that motivate your customer base to make a change in behavior or attitude will ultimately lead to greater business success. Contact TwoGirlsConsulting (2GC) today for a better bottom line tomorrow.