4 Important Email Marketing Strategies

Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers’ inbox, giving them an advantage over other forms of social media. Like other digital media, e-newsletters are inexpensive to produce and send to customers. And fortunately, there are some simple tips for writing an email-newsletter that customers will be likely to read!

1) Start with a captivating subject line. Many readers use an email subject line to determine whether they will open the email, and it is crucial that your e-newsletter stand out among the many other emails a customer receives. Including the word ‘you’ gives the email a personal touch. Make your subject line timely and short, to catch the reader’s eye. 

2) Use visual means to convey your message. Video sites, like YouTube, and applications, like Vine, are rapidly rising in popularity. Often, readers are more likely to watch a short video than they are to read lines of text. Capitalize on this tendency by creating video (or even photo) content for your readers, whether your intent is to engage the customer, sell products, or tell a story.

3) Entice customers with a special offer. Including a special offer in your e-newsletter is one of the best ways to retain customers and keep them interested in future promotions. You will strengthen brand loyalty when you help customers feel as if they are important to your business. (They are!)

4) Utilize other forms of social media. Include social media links (Facebook, Twitter, etc.) in your e-newsletter, as these digital marketing tools go hand in hand. A great way to involve customers and increase your market exposure is by rewarding customers when they share your e-newsletter (or other content) on social media. 

With these tips, you can improve your email newsletters to make the most of the opportunity you have to communicate with your customers. For the best ways to include email in your marketing strategy, contact us today!

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Marketing Strategies: What Draws the Eye?

Content marketing is a powerful tool for increasing your company’s visibility and authority in a field.  If your company is investing in content marketing, you are likely producing a valuable body of work you hope will be accessible to clients.   However, if you want to draw an audience to your work, keep in mind the way information is organized is almost as important as the information itself.  Here are a few tips for keeping information user-friendly:

1. People Love Lists.  Use lists if you want to engage site visitors from beginning to end. Lists are easy to conceptualize, and they encourage people to read an entire post from start to finish.

2. Keep Your Content Fresh.  Humans crave newness and will invariably be drawn to novel information.  If the material you present isn’t engaging, people will navigate away from your site in the click of a mouse.  Satisfy your audiences’ need for originality by keeping information new.

3. Make it Pithy.  Many people have short attention spans, especially online.  Don’t overwhelm your audience with lengthy posts.  Break up your information and keep it short so people will remember it better.

4. Pictures Draw the Eye.  Don’t hesitate to incorporate pictures and color into your content.  Too many images can make a page overwhelming, but a few images will attract attention.  In addition, make sure that your company logo is attractive and prominently displayed.

5. Ask Questions.  People are interested in themselves, which means they will be interested in hearing their own input.  Use this to your advantage by posing questions and giving people a chance to interact with your content.

Want to learn more about content marketing and other marketing strategies? Please contact us with any questions.  We would love to hear from you!