The second most popular social network, behind Facebook, is the micro-blogging website Twitter, according to eBizMBA. For some companies it’s growing in popularity among young people faster than Facebook. As a matter of fact, many believe Facebook has now hit the ceiling in the United States while Twitter still has room to grow. This is why it’s the social network to look forpublicity.
#Hashtags
#Hashtags can be started by literally any #Twitter user, however the ones that gain the most popularity are most often businesses, celebrity and world event related. This is because those garner a large follower base and are able to keep lots of people disseminating the #hashtag. When enough people to do so, the #hashtag usually ends up in the trending topics section visible to all #Twitter users on their home page of the site.
Sponsored Tweets
Companies are now able to pay money to have sponsored tweets. These tweets go into the stream of news feeds of a lot of people regardless if they do or do not follow your account. This in turn may lead to more followers for your account, which is sure to put your message in front of more eyes than before. Your publicity just might increase with the paid option.
Media Reporting
Some of the best publicity on Twitter comes from the media reporting on the things tweeted throughout the site, especially when something unusual gets tweeted. You can believe the blogs and major media outlets will pick up on it. That’s earned media and that is a win. Hopefully it’s positive and that’s good news for the company.
Contact us for more tips on how to use Twitter for publicity purposes.
Building a powerful personal brand starts with you. How you present yourself publicly and online strongly affects how your brand is interpreted by the masses. Because your personal brand is a reflection of who you are personally, you must be aware, the totality of your actions will determine your brand.
Nurturing Your Brand Through Authenticity
Your brand is your legacy. Once you establish what you want your brand message to be, you must own it. How you present yourself to the world will define your brand culture – make it memorable. Your actions, expertise, and emotional connection to your brand will define how it is viewed. Offer something valuable only you can provide to the public; live it, and you will garner true authenticity.
Build Character – Online and Off
In the digital age, your online presence with social media has become your touchstone. This is where you engage those interested in your brand. Make sure the design of your online outlets closely aligns with your character and brand message. Whether you have a design team or one person working on creative, make sure there is an understanding of your brand’s uniqueness, your character is clearly interpreted, and don’t forget, a picture is worth a thousand words and this is your moment to shine. It will aid in your social media marketing campaign.
Current and potential clients want consistency. They want to know you will deliver each time with the same or better results. Your clients want to trust you, they want to count on you to be the answer. Consistency in your communications gives clients something to rely on. If you deliver strong and consistent communications, your clients will become evangelists of your brand.
For more information on how you can build a powerful personal brand,contactthe professionals at TwoGirlsConsulting LLC. We understand your physical and digital image must exude your brand. Enticing and consistent communication of your personal brand relies on a carefully crafted strategy. At 2GC, your image is everything.
Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers’ inbox, giving them an advantage over other forms of social media. Like other digital media, e-newsletters are inexpensive to produce and send to customers. And fortunately, there are some simple tips forwriting an email-newsletterthat customers will be likely to read!
1) Start with a captivating subject line. Many readers use an email subject line to determine whether they will open the email, and it is crucial that your e-newsletter stand out among the many other emails a customer receives. Including the word ‘you’ gives the email a personal touch. Make your subject line timely and short, to catch the reader’s eye.
2) Use visual means to convey your message. Video sites, like YouTube, and applications, like Vine, are rapidly rising in popularity. Often, readers are more likely to watch a short video than they are to read lines of text. Capitalize on this tendency by creating video (or even photo) content for your readers, whether your intent is to engage the customer, sell products, or tell a story.
3) Entice customers with a special offer. Including a special offer in your e-newsletter is one of the best ways to retain customers and keep them interested in future promotions. You will strengthen brand loyalty when you help customers feel as if they are important to your business. (They are!)
4) Utilize other forms of social media. Include social media links (Facebook, Twitter, etc.) in your e-newsletter, as these digital marketing tools go hand in hand. A great way to involve customers and increase your market exposure is by rewarding customers when they share your e-newsletter (or other content) on social media.
With these tips, you can improve your email newsletters to make the most of the opportunity you have to communicate with your customers. For the best ways to include email in your marketing strategy,contact ustoday!
All executives have in common a need, if not a duty, to achieve a degree of administrative skill. This includes public and internal communication, and while it is unlikely a typical executive is “un-skilled” at public speaking and other forms of information processing, the skill level varies widely between individuals. Throw in the many challenges of social and other electronic media, and a fresh strategy could give your organization a decisive edge in the current electronic climate.
The decision to implement new media tactics should not be approached as a sure-fire recipe for success, but hiring the right firm for a communication update could be a meaningful step in development. For an organization that routinely addresses the public or a large employee base, the correct consultant could tailor a development process to uniquely address the needs of your niche.
On the web site, Public Speaking Tips, the article lists several objectives to use to choose the correct regimen to develop confidence in using modern media. Even though our processes go beyond just speaking, using this list may help you visualize your development program.
Persuade the audience to specific critical action.
There are many other useful objectives listed. A scenario to stay away from is a robotic approach that concentrates only on the visual, verbal, or audio aspects of communication. What else is there, you ask?
While visuals such as posture and hand gestures are just as important in electronic media as they are in person, they are only indicators of confidence and knowledge, and self-conscious application of symptomatic gestures will not replace your real expertise and experience in business and social culture. Electronic media has its own distance, and it is important to know how to relax within this new world and convey your validity when you are one more step removed from your audience.
Precise use of the “King’s English” coupled with perfect grammar will trigger a predictable response in a presentation, nevertheless, depending on the subject and the audience, it may not be a relevant response. And if this mode of speech and manner seems to contradict the personality or the goals of the speaker, than the response may be directly opposite to the desired one. You need to be confident you can convey yourself through new channels before any strategy will be effective.
A communication strategist, like a good athletic coach, will address the issues of preparation, projecting character and content as well as posture, gestures, animation, or wardrobe.
Business and government executives are motivated differently than dramatic actors, even though those motivations may (or may not) be similar in moral quality and purpose. Public speaking is different than acting. The public might enjoy a confident actor on TV, but they want the real thing when they face their very real challenges.
Not all communications are fired with emotion and critical strategy. But if it is appropriate for you to gather a group of people to present an idea to them, then developing technical skills that are right for forums such as TV, MP3, Facebook, LinkedIn,Twitter, texting, Outlook and YouTube are essential, even for minor announcements.
After all, you want everyone in your organization to “get the memo.” Assimilation of minor details over a time can be critical to the success of a project.
A new communication strategy can put all the tools of modern media at your service, and give you important insight on how to use them to deliver your concepts, big and small, to your audience.
Have an important event coming up? Or do you want to design a new communication system for your business?
Let us know. We can increase your effectiveness with modern tools.
“In the end, I keep trying to remind myself and my team what counts is that….We did something and worked very, very hard for the WOMEN, CHILDREN, and PETS who rely on the Shade Tree. Not for the approval. We are all in this to please our maker, the universe, or sense of Karma, or whatever, and it for that reason is why this PSA exists.” ~ Firdosi Wharton-Ali
It began back in July during the start of Ramadan, it was also during this time I learned about Zakāt which means charity and is one of the Five Pillars of Islam. Charity is a huge deal in the Muslim culture and my friend and client Firdosi Wharton-Ali began a heartfelt campaign on Facebook to help raise money for The Shade Tree, a “501(c)3 non-profit organization providing safe shelter to homeless and abused women, children, and their pets in crisis and to offer life changing services promoting stability, dignity and self-reliance.”
This wonderful organization has been in existence for more than twenty years. On Friday, August 30, Beth Fisher (morning anchor/reporter on KTNV Channel 13) sent a camera for an interview about the project (Step Out of Your Comfort Zone) for a segment called ‘Making Las Vegas a Better Place to Live.’
As it states on The Shade Tree website, “As the only organization with an animal shelter on campus, named Noah’s Animal House, The Shade Tree brings families together with their pets and connects them with assistance and services. The Shade Tree is the largest shelter of its kind in Nevada and is the only 24-hour accessible shelter designed specifically to meet the needs of women and children in Southern Nevada. With 364 permanent beds, The Shade Tree provides more than 100,000 nights of shelter each year. To remove any barrier that might prevent a woman from accessing necessary services for she and her children, 100 percent of services are provided completely free of charge, regardless of the length of stay.”
Sue Kim, Adrienne Hester and Master Magician Lance Burton
Being an accomplished screenwriter, Firdosi’s first instinct was to gather a group of professionals and friends who believed in her mission to donate time and talent in an effort to raise awareness about the critical state of domestic violence in Nevada, and to create, then donate, a Public Service Announcement (PSA) with impact. Most PSAs are less than a minute. This PSA is just over three minutes making it more of a Public Awareness Campaign to raise responsiveness to the critical state of domestic violence in Southern Nevada, which is number one in the nation for fatalities associated with abuse; and the lasting effects it has on families, pets, the body, and mind, and the urgent need for funding The Shade Tree is currently experiencing. This powerful film short is honest and graphic and meant to encourage the public to take action and help those who feel helpless.
On Friday, September 20 at Maru Korean BBQ in Summerlin, a suburb of Las Vegas, the evening began with a film short and special Q&A with Sue Kim of the renownedKim Sisters, as she shared her experiences with domestic abuse in her professional/personal life during her career which involved her younger sister. She also shared how the Korean American Women’s Foundation, a safe haven for Korean women new to the United States, was formed in Las Vegas.
Debra Weight and Adrienne Hester after makeup
The evening ended with the début of new PSA – THE SHADE TREE: “A Story of Hope” Featuring Master Magician Lance Burton. Volunteers who also participated in filming of the PSA included Dr. Benjamin S. Lurie, Dr. Paul Wilkes, military veteran and combat PTSD survivor Jay Choi, DeAndre Esteen – director of development for The Shade Tree, and professional makeup artists Debra Weite and Cadena Laksis, Composer/ Producer David Rosen, Fremont East Studios, Paradise Seven Pictures, students from The UNLV Film Department and me in the role of an abused woman.
This event would not have possible without the support of Keizer Design, Red Carpet Moving Company, and The Neck and Back Clinics.
Many small businesses spend a large part of their budget on marketing to generate new business prospects. For many small businesses, new clients come from referrals which is a different kind of marketing altogether. In addition to print and online marketing strategies, small businesses should keep their networks in mind with regard to finding potential clients. Leveraging a network is one of the most effective, low-costmarketing strategiesto add projects to the pipeline. Here are a few ways to leverage your network:
Start With Your Primary Circle
Identify connections within your primary circle — people with whom you would like to communicate regularly. Who shares your business vision? Who is likely to have a healthy network of like-minded people? It’s nearly impossible to maintain strong connections with a large number of people, so focus on a group of 20 or less for your primary connections. Once you have identified these people, make sure to connect regularly.
Communicate What You Need
In order to find business opportunities within your network, you need to communicate about your business. Otherwise, nobody will know how to help you. Prepare an elevator speech describing what your business does, and don’t hesitate to tell people about your professional life. When you are looking for more business, make sure to ask for referrals and introductions when appropriate.
Reach Out and Keep Connections Alive
Do not hesitate to initiate contact with network connections, even if you haven’t been in touch for a long time. This can be done by phone or email, or through social media sites such as LinkedIn. Although it may be initially uncomfortable to reach out, many people are responsive and will be glad to reconnect over lunch or coffee.
Give and Take
One of the best ways to leverage your network and improve your chances of finding business possibilities is by helping others first. By helping others, you are creating an environment in which others will be happy to return the favor, and are avoiding the trap of only interacting with others when you need something.
For more advice on marketing and communication strategies, please visit ourwebsite. If you have any questions or would like to speak with us, feel free tocontact us!
For business owners, if you’re not keeping up with technology you’re getting left. The speed in which technology evolves and advances is stunning, and a comparison of marketing strategies then and now proves that point emphatically. MediaBistro offers the following points of illustration (visit their website for a cool graphic including even more ways things have changed):
Computers Then: desktop with dial-up modem Now: laptop/tablet/smart phone with Wi-Fi
Marketing Then: focus groups Now: Facebook friends Then: live demos Now: video demos Then: user feedback Now: social media chatter Then: product shots Now: Pinterest
This information highlights the growing influence of Twitter, in particular, though all areas of social media are growing rapidly. Savvy business owners know how to use Twitter, Facebook, YouTube and others to reach their customers and create “buzz” for their products and services.
Managing a social presence can be confusing and challenging at times, and TwoGirlsConsulting is ready to assist you. We can help you connect and communicate with clients, plan community outreach events, and offer public relations strategies specific to your business.
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet. As a result your business is growing and prospering.
However, the unexpected happens. It can be a natural disaster such as a flash flood or having a defective product slip out the doors to the public. Or perhaps, an irate customer or group of customers threatening to sue your company. Challenges to the health of your business can take a variety of forms. Nevertheless, you will need to be ready to deal with them.
When bad things happen, the media might be coming to you. They will come at a time that will not be convenient and will ask questions. This will be a time when all the good work you have done in creating and developing your business can be threatened.
It is at those times you need to be ready to deal effectively with both the media and the public. TwoGirlsConsulting can be a crucial asset for you during those times. From effective executive media training, to handling and advising on how best to deal with media and the public, 2GC can help you weather the storm intact. Reputation management during times of crisis is one of the many things we can do for you.
TwoGirlsConsulting is committed to helping you grow your business and make it successful, while helping you avoid the misfortunes a business can face. Contact 2GC for more information on how we can accomplish this for you.
You have an idea. You are going to create a revolutionary product or service to make life better for everyone and make you a lot of money. You have the location, distributors and all the details worked out. There is one problem. Getting noticed on the Internet is like being rescued from a sinking boat in the middle of the ocean. Without a beacon no one knows where to find you. No one even knows you or your fantastic product exist. Even if you want to market to a local audience, a vast number of people now use the Inter net for their initial search of local businesses and products.
Whether you are a national company, a small business owner or a self published author writing books while working full-time at your “normal” job, publicity is the key to making your goals a reality. There are many ways to market a brand. Creating a presence on Facebook, Twitter, blogs and other social networks is useful, but that approach is limited by itself. If no one knows who you are, they cannot “friend” or “follow” you, and it will not matter how many wonderful or witty posts you do. Without publicity to get your name to new people, sales and promotions have limited impact.
In the past, you would build your store or business, put your number in the phone book, buy a few newspaper ads and develop your customer base with good customer service and word of mouth. Now, there is search engine optimization, Facebook ads, YouTube videos and millions of other methods that people will swear worked for them and are your keys to success. But without the correct publicity the best YouTube video will not be seen. Without videos, social networking and websites, the best publicity will not take you very far. Success today is determined by a variety of methods and moving parts. You can try to battle these obstacles alone, or you can enlist help. Some will make it either way. You can attempt the swim to shore, through shark infested waters, and hope your dreams do not drown, but there is a lot to be said for a good life raft and flare gun to signal the rescue planes.
TwoGirlsConsulting LLC Chosen as Las Vegas Agency of Record for Downsize Fitness
LAS VEGAS – March 6, 2012 —TwoGirlsConsulting LLC (2GC), a boutique marketing, communications and events consulting business is pleased to announce the addition ofDownsize Fitness to its list of clients. Downsize Fitness takes the concept of the NBC hit series “Biggest Loser” and makes it an affordable reality for chronically overweight and obese individuals wanting to lose 50 pounds or more. 2GC will implement a local public relations campaign designed to increase awareness of the Chicago-based fitness company.
Downsize Fitness was established in 2011 by owner Francis Wisniewski after his personal weight loss experience. The new facility is located at 321 W. Buffalo Drive, Suite 120, and offers nutritional guidance, individualized counseling, and small group fitness.
“I am excited to start working with Downsize Fitness especially during National Nutrition Month,” said Adrienne Hester, owner of 2GC. “It is a great concept and given the state of obesity in America, it is a necessity. I am confident my experience creating successful local public relations programs will deliver positive results.”
About TwoGirlsConsulting LLC (2GC)
TwoGirlsConsulting LLC is a boutique marketing, communications and events consulting business with a successful history of developing messaging to effectively promote local and national marketing campaigns through long-standing relationships with media, thought leaders, influencers and the community. 2GC builds mutually beneficial relationships between clients and their audience with solid communication strategies developed from research, planning and evaluation to secure consistent and rewarding placement to help develop awareness and grow businesses. 2GC specializes in corporate communications, publishing, hospitality, restaurants, lifestyle, charities and non-profits. To learn more about TwoGirlsConsulting LLC call 702-434-0173 or visitwww.2girlsconsulting.com. Stay informed about 2GC onFacebook andTwitter.
About Downsize Fitness
Downsize Fitness was founded in 2011, and aims to provide an affordable and welcoming environment for chronically over-weight and obese individuals by eliminating the feelings of self-consciousness and alienation conventional gyms can impose. Facilities include specialized state-of-the-art equipment, specially trained staff for individuals who are at least 50 pounds overweight, and nutritional guidance and counseling for maintainable health and wellness. Downsize Fitness creates and facilitates human connections to enable members to find the courage to confront and persevere in overcoming obesity. Hours of operation are 5 a.m. – 7 p.m. Monday through Friday and 8 a.m. – 3 p.m. Saturday. To learn more about Downsize Fitness or to schedule a tour, call 702-778-9653 or visitwww.downsizefitness.com. Keep up with fitness news and events onFacebook.
The second most popular social network, behind Facebook, is the micro-blogging website Twitter, according to eBizMBA. For some companies it’s growing in popularity among young people faster than Facebook. As a matter of fact, many believe Facebook has now hit the ceiling in the United States while Twitter still has room to grow. This is why it’s the social network to look for publicity.
TwoGirlsConsulting LLC (2GC) 