Tag Archives: Health

PR Effectiveness: Handling Conflict

4 Dec

Arguing businesswomanUnderstanding conflict is a key to your success for PR Effectiveness. Your PR team is the key to your business, and your coaching is the key to a great PR team. You can learn to coach your team to improve PR relationships.

Mind Tools is an excellent resource for the steps of effective coaching. They state that “people must learn to work together and understand how to relate to one another – otherwise the team’s output will be less than it could be.” If the team’s output is less, then the business will suffer. One factor that can affect output is conflict, especially when looking at PR effectiveness.

The team must understand conflict with customers and with each other. This does not mean there is never conflict. It means the team knows how to deal with conflicts. An excellent resource is a book called People Problems.

Godwin suggests your team needs to be coached in understanding when their buttons are being pushed by each other and by customers. When your team understands button pushing, they can control reactions. In controlling reactions, they will seem more professional.

Godwin also suggests you coach your team in using five “muscles.” These muscles are:

Humility: The ability to acknowledge potential personal wrongness.

Awareness: The ability to observe actual personal wrongness.

Responsibility: The ability to be bothered by personal wrongness.

Empathy: The ability to be bothered if your personal wrongness hurts others.

Reliability: The ability to correct personal wrongness.

When you have coached your team in understanding and strengthening these muscles, you will be empowering them for success by understanding conflict. 

Want more information on PR effectiveness? Contact us today.



Fixing One Smile at a Time

14 Jun
Back row, L-R: Michelle B., Letti H., Suzanne Z., Allyson W., Lesley F., Mike D., Justin L., Adrienne H., Michael C. ; Front row, L-R: Sandy A., Mohini P., Gabrielle A., Dee Dee C., Lani D., Marlene T.

Back row, L-R: Michelle B., Letti H., Suzanne Z., Allyson W., Lesley F., Mike D., Justin L., Adrienne H., Michael C. ; Front row, L-R: Sandy A., Mohini P., Gabrielle A., Dee Dee C., Lani D., Marlene T.

Last year, I wrote “Get Involved Beyond the “Work” and Reap the Rewards” and shared three great client experiences involving community giving. Being able to help those experiencing a difficult time in life is always rewarding regardless of the scale. This year, I participated in with my client Smile It Forward. It’s a self-funded non-profit organization (created by a small group of like-minded dental professionals for the sole purpose of giving back), assisting local dentists and practices with a day of service, by providing free basic dental care for individuals who seek assistance from charitable organizations.

Smile It Forward logo (Custom) (Mobile)What Smile it Forward provides are all the tools it takes to host a successful event. The team creates an event page and promotional flyers, then posts the details of the event on the Smile it Forward website including date, time, location, forms, follow-up care, etc., so the dental office is not overrun with calls. To date, there have been two successful events for the new charity.

Their first event partnered with the Central Christian Church Food Pantry, which distributes 850 bags of food to help feed more than 2,500 families throughout Southern Nevada monthly. Three dentists and assistants from different practices participated and provided four fillings and 14 extractions totaling more than $5,300.00 in free dental care.


Dr. Dee Dee taking a patient to the exam room

A patient heading to the exam room

The second event, four local dentists and assistants connected with HELP of Southern Nevada’s Shannon West Homeless Youth Center. Practitioners performed 29 x-rays, nine tooth extractions, 17 fillings, applied fluoride on 17 patients and sealant on 32 teeth, totaling close to $10,000 for 26 deserving young adults.

A Shannon West Homeless Youth resident receiving dental care

A Shannon West Homeless Youth resident receiving dental care

The center provides services for at-risk youth that are homeless or are at risk of becoming homeless. Motivating residents
towards reaching self-sufficiency, the youth center provides the training and skills to further their education, employment, social and life skills. Last year, the youth center provided intensive case management, substance abuse counseling, mental health referrals, educational assessments and vocational training to 342 unduplicated youths.

The goal is to encourage the hundreds of dental offices across Southern Nevada to support the community and get involved. I know I’m glad I did.

Getting Past Excuses

26 Oct

Excuses are nothing more than distractions keeping you from being successful. Whether from a co-worker on a team or yourself, they are unacceptable. Keep a focused mindset and accomplish your goal.

Five quick things to remember to stay on track:

1. Have a ‘don’t care’ attitude when it comes to excuses because all it means is the work did not get done.

2. Be able to identify when you don’t meet the expectation.

3. Adjust and plan to determine if the goal is still a priority. If it is, create a new plan or amend the current plan to hit your target.

4. Take responsibility.

5. Only you decide your level of success.

Get Involved Beyond the “Work” and Reap the Rewards

31 May

One of my passions in life is helping others reach their personal level of success however they define it for themselves. This past month I’ve had several rewarding experiences while working with clients and learned more about myself in process.

2012 Race for the Cure Southern Nevada

Experience One: On Saturday, May 5 the Susan G. Komen Race for the Cure was held in downtown Las Vegas and ended at the Fremont Street Experience. I walked for my friends, those I do not know, those who survive, have lost the fight, and those constantly fighting to find a cure to end the battle against the disease. The past several years, I walked on my sorority’s team, the Pink Pearls, as a member of Alpha Kappa Alpha Sorority Incorporated Theta Theta Omega chapter, to fulfill the premise of “one sister making a promise to another sister.”  

Team Downsize Fitness

This year was different. I walked on team Downsize Fitness Las Vegas, a new gym helping chronically overweight individuals wanting to lose 50 pounds or more reach and maintain their goals. I researched the causes of obesity by race, gender and age, and how it relates to cancer; I found chronically overweight individuals are more susceptible to 60 types of cancer like endometrial, esophagus, colon, kidney and thyroid according to the National Cancer Institute at the National Institutes of Health. I also learned several other facts I never thought about since I am not an overweight person, however I have many family members in Oklahoma who should be members of the gym. As I walked the quarter mile to meet up with my client and his gym members, I was approached by a mother and her teen daughter who was a bit overweight. The mother started a conversation by complimenting my CamelBak hydration pack then asking what I do as a career. I responded, “I’m a strategic marketer. I’m walking with my fitness client.” I then told them the following facts:

  1. Center for Disease Control and Prevention (CDC) found in a study conducted from 2006 to 2008 “compared with whites, blacks had a 51% higher obesity rate.”
  2. The Weight-control and Information Network, an information service of the division of the National Institute of Diabetes and Digestive and Kidney Diseases, found “on average, people who are considered obese pay $1,429 (42 percent) more in health care costs than normal-weight individuals”; Marketdata found the total U.S. weight loss market grew to a $68.7 billion industry in 2010; Nationwide 15.2 percent of youth between 10 and 17 years old are categorized as obese.
  3. A report recently released by Duke University concludes “the severely obese make up at least 9 percent of the nation’s yearly health spending, or $150 billion a year.” And “severe obesity will double by 2030 and 11 percent of adults will be nearly 100 pounds overweight or more.”

As we walked for the cure, I thought about the future, the importance of good health, and how my participation this year went beyond me. I was able to share what I recently learned with others. It felt good.

Jeanne Goodrich Exec. Dir. LVCCLD, Angelina Paez, Manuja Sahan Gunaratne, Juan Gonzalez, Avree Walker, Rocio Hernandez, Tom and Bonnie Lawyer.

Experience Two: My entire life I’ve been an avid reader and spent many afternoons while growing up at my public library. On Saturday, May 19, I attended an event with my new client, the Las Vegas-Clark County Library District Foundation, awards presentation of the Tom and Bonnie Lawyer West Las Vegas Library Academic Scholarship of seven $1,000 gift donations to exceptional students who demonstrated a love for their West Las Vegas community, as well as academic achievement and financial need. These young adults are smart! They kept high scholastic standards (lowest GPA 3.5, high 4.7 GPA) while dealing with immense struggles at home like unemployment, low wages, alcoholism, violence and life changing health issues all while giving back to the community.

Philanthropist Tom Lawyer.

The Tom and Bonnie Lawyer West Las Vegas Library Academic Scholarship was created in 2009 by former Library Foundation president Tom Lawyer in honor of the library’s commitment to the community. To be eligible winners met the following criteria: demonstrated success in school, community involvement, a strong connection to the West Las Vegas Library, and a need for financial support to pursue their education goals.

As I stood and listened to philanthropist Tom Lawyer speak about each student, I remembered reading their applications and thinking “I wonder if I would have been as successful academically if I were in their situations?” They taught me that an adverse position is something that happens to a person, but does not make up who we are as individuals. They also reinforced my life motto, “Nothing and no one will determine how successful I will be in this life except for me.”   *Photos Courtesy of Las Vegas-Clark County Library District Foundation

Asst. Mgr. Capt. Maryann Villareal and Exec. Sous Chef Jason Reynolds

Experience Three: I work with a culinary school, the Culinary Academy of Las Vegas (formerly the Culinary Training Academy), the country’s leading nonprofit culinary and hospitality training institute. The Academy provides food for the federally funded Summer Food Service Program(SFSP) administered by Nevada’s Department of Education. This program provides free, nutritious meals to children in low-income areas during the summer.

Students raise both arms ready to eat.

On Wednesday, May 23, the Academy hosted the First Grade Food Critics, a movement founded by Benjamin Brown, an elementary school teacher and food journalist to promote nutrition education, career awareness and academic development among children in at-risk schools, to taste-test two new menu items: chicken salad and fresh broccoli florets, in addition to whole wheat crackers, salad, fruit and low-fat one percent milk. After critiquing the SFSP menu they sampled a chocolate chip cookie from the cafe menu.

One thing about kids is their blatant honesty. If they don’t understand or like something it will show all over their faces. It was interesting to see them experience a non-microwaved boxed lunch, which is the norm for elementary schools in Las Vegas. The fresh chicken salad was a favorite, but none ate it atop the crackers, and the broccoli was a challenge because it was raw. Although provided with a packet of ranch dressing, the kids did not think to use it as a dipping sauce.


I learned a life lesson unknowingly taught by a bunch of six-year-old students. To try new things and try them often. If I never attempt anything new how will I grow as a person?

Get involved with your clients beyond the “work” and realize the personal rewards. You just might learn something about yourself.

*Photos Courtesy of the Culinary Training Academy of Las Vegas

Good News is Meant to Be Shared

8 Mar

For Immediate Release

TwoGirlsConsulting LLC Chosen as Las Vegas Agency of Record for Downsize Fitness

LAS VEGAS – March 6, 2012 TwoGirlsConsulting LLC (2GC), a boutique marketing, communications and events consulting business is pleased to announce the addition of Downsize Fitness to its list of clients. Downsize Fitness takes the concept of the NBC hit series “Biggest Loser” and makes it an affordable reality for chronically overweight and obese individuals wanting to lose 50 pounds or more. 2GC will implement a local public relations campaign designed to increase awareness of the Chicago-based fitness company.

Downsize Fitness was established in 2011 by owner Francis Wisniewski after his personal weight loss experience. The new facility is located at 321 W. Buffalo Drive, Suite 120, and offers nutritional guidance, individualized counseling, and small group fitness.

“I am excited to start working with Downsize Fitness especially during National Nutrition Month,” said Adrienne Hester, owner of 2GC. “It is a great concept and given the state of obesity in America, it is a necessity. I am confident my experience creating successful local public relations programs will deliver positive results.”

About TwoGirlsConsulting LLC (2GC)

TwoGirlsConsulting LLC is a boutique marketing, communications and events consulting business with a successful history of developing messaging to effectively promote local and national marketing campaigns through long-standing relationships with media, thought leaders, influencers and the community. 2GC builds mutually beneficial relationships between clients and their audience with solid communication strategies developed from research, planning and evaluation to secure consistent and rewarding placement to help develop awareness and grow businesses. 2GC specializes in corporate communications, publishing, hospitality, restaurants, lifestyle, charities and non-profits. To learn more about TwoGirlsConsulting LLC call 702-434-0173 or visit www.2girlsconsulting.com. Stay informed about 2GC on Facebook and Twitter.

About Downsize Fitness

Downsize Fitness was founded in 2011, and aims to provide an affordable and welcoming environment for chronically over-weight and obese individuals by eliminating the feelings of self-consciousness and alienation conventional gyms can impose. Facilities include specialized state-of-the-art equipment, specially trained staff for individuals who are at least 50 pounds overweight, and nutritional guidance and counseling for maintainable health and wellness. Downsize Fitness creates and facilitates human connections to enable members to find the courage to confront and persevere in overcoming obesity. Hours of operation are 5 a.m. – 7 p.m. Monday through Friday and 8 a.m. – 3 p.m. Saturday. To learn more about Downsize Fitness or to schedule a tour, call 702-778-9653 or visit www.downsizefitness.com. Keep up with fitness news and events on Facebook.


Contact: Adrienne Hester, 702-738-1197, Adrienne@2girlsconsulting.com

%d bloggers like this: