A New Logo, Now What?

The new logo for our new division.

So your enterprise is sporting a new logo, now what? You might think it’s easy to continue to market your brand the same way you did before, but it’s not. Now’s the time to saturate your audience with your new brand development. With change comes progress; so always keep in mind that change is good, and often great.

Current logo

Due to frequent changes in the economy, social issues, and technology, the expertise of businesses often change. This is why companies rework or recreate their brand; emerging with a new, improved, and “fresh” new image. A branding “face lift” can work wonders for your company by re-introducing you to your loyal customers, and reaching an even larger audience. The idea is for you to say “I’m breaking brand.”

Another version

Give your business cards a make-over, making your new logo the star.

Redesign your websites, keeping new and potential clients in mind.

All business stationery, most importantly letterheads, will need to feature your new brand.

Don’t just change the logo on your products; give them all fresh new labeling.

And yet another version.

If you offer clothing items, think about expanding the styles offered; if you don’t offer clothing, think about doing so. T-shirts are a great way to increase visibility of the brand.

For more information on how to increase your brand visibility and interaction, contact. And, remember always represent your

Original logo from 2008

• product/services
• reputation
• rates
• logo/tagline
• customer service that supports your business.
• brand’s promise.
• customer’s feelings about your business. 

 

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Brand Development: Take The Time To Do It Right

Almost all business owners in the early stages of their entrepreneurial efforts understand the importance of branding. However, not all of them take the time and invest the effort needed to properly create a distinctive brand which accurately reflects the company mission and philosophy. The temptation to business owners is to accept the logo creation of a (possibly even great) graphic design company. They’ll couple that with a unique selling proposition and consider the branding job one. It’s not  that easy.

Professional brand development involves envisioning the marketing efforts over the lifespan of the company. This means everything, including the logo and slogans, are created in such a way as to properly reflect the overall, long-term scope of the company goals. This stands in stark contrast to what some do: branding based solely on what the company is doing now.

This is why experienced marketing professionals are instrumental when building a brand. To support the growth and understand the big picture about what the company is trying to do with its marketing strategy. This will help proper brand development.

Once that foundation is set, it’s time to move forward with graphic design. It’s important for the creative to understand the approach. A design team can then produce a logo which appropriately reflects the marketing plan, is eye-catching, and sends the right message to the consumer.

If you’d like to learn more about brand development, feel free to contact us. We’ll be happy to give you further insights.