Tag Archives: Online reputation management

How To Properly Use Reputation Management

24 Mar

women said woman listeningThe online world cares about image. It is the sole focus of a lot of what the Internet is all about after all. Those who manage their image and reputation well are most likely to receive repeat business. Those who allow reputation management to get away from them may see a steady decline into irrelevance. 

Using Outsourced Reputation Management 

Many people want to do their own reputation management online when they first hear of the concept. They think there is no reason they should not be able to handle it. After all, it is just their own image they are trying to preserve. However, an article on the subject on Forbes.com, Michael Fertik, owner of Reputation.com stated:

“The best analogy that I can think of is anti-virus software for your computer. There are probably only 25 guys on the planet who can do good anti-virus protection on their own because it requires deep technical expertise. We have dozens of engineers who work on each of our products, which are designed expressly to fix or enhance your digital reputation and profile. That said, there are certain things that you should do on your own, like have a thoughtful, well-curated LinkedIn profile. And you should have a Twitter handle that is your name, not something like “ILovePizza,” unless your job is in pizza.” 

Well said.

Caution But Not Too Much 

Obviously, avoiding mistakes is a major part of reputation management. That being said, it is not a good idea to completely box yourself off from the entire Internet and never really try anything. You need to be marketing and at the same time avoiding major mistakes. It is a careful balance that has to be struck, but it is possible. 

Sell Yourself, Sell Your Product 

If you are able to sell yourself and your reputation to people online then you are probably in good shape to sell whatever product you need to as well. You just want to make sure that the image you are providing is a good one. No one wants to buy from someone they do not trust or have confidence in. 

Contact us today to get information on how you can get started with reputation management. 

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How to Communicate Your Vision Strategy

4 Feb

New VisionWhen two parties come together there are occasionally creative differences that must be resolved to move forward. It is important to be able to explain your vision to your client while also listening to their ideas for the vision and end results. 

Any good conversation, work-related or not, includes healthy amounts of listening, asking questions, and seeking to understand the other perspective. There may be times your client’s vision is the right one for the job. But there may be times you need to tactfully steer your client in another direction.

When there are differences of opinion, it is good to focus on something you can both agree on — namely, the mission, vision, and goals of your client. Ideally, both you and your client will be pursuing their business success, whether that is selling products, running events, or connecting with consumers. Once this ground is reestablished, it is up to you to clearly communicate the vision based on your experience in the field, creative genius, etc. 

 It helps to remember to stay professional and offer your client  reasons why your design ideas are strong and likely successful. You have the experience they need, and when you can clearly communicate your ideas you give your clients every reason to trust you with their hopes and dreams. Remember, business is not personal and a client simply might not like your designs for no clear reason. 

As Steve Jobs once said, “[they] don’t know what they want until you show them.” So your job is to show your clients what they want in a professional and tactful way.

Contact us for more tips about corporate communication or other questions.

4 Important Email Marketing Strategies

6 Jan

e-mail vector iconEmail newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers’ inbox, giving them an advantage over other forms of social media. Like other digital media, e-newsletters are inexpensive to produce and send to customers. And fortunately, there are some simple tips for writing an email-newsletter that customers will be likely to read!

1) Start with a captivating subject line. Many readers use an email subject line to determine whether they will open the email, and it is crucial that your e-newsletter stand out among the many other emails a customer receives. Including the word ‘you’ gives the email a personal touch. Make your subject line timely and short, to catch the reader’s eye. 

2) Use visual means to convey your message. Video sites, like YouTube, and applications, like Vine, are rapidly rising in popularity. Often, readers are more likely to watch a short video than they are to read lines of text. Capitalize on this tendency by creating video (or even photo) content for your readers, whether your intent is to engage the customer, sell products, or tell a story.

3) Entice customers with a special offer. Including a special offer in your e-newsletter is one of the best ways to retain customers and keep them interested in future promotions. You will strengthen brand loyalty when you help customers feel as if they are important to your business. (They are!)

4) Utilize other forms of social media. Include social media links (Facebook, Twitter, etc.) in your e-newsletter, as these digital marketing tools go hand in hand. A great way to involve customers and increase your market exposure is by rewarding customers when they share your e-newsletter (or other content) on social media. 

With these tips, you can improve your email newsletters to make the most of the opportunity you have to communicate with your customers. For the best ways to include email in your marketing strategy, contact us today!

You Should Be Actively Involved In Your Online Reputation Management

1 Jul

What Are They Saying About You Online Reputation WebsiteMaybe you’re thinking to yourself, “Why do I need to manage something I don’t even have?”  If you’ve ever searched for your business online and only found results pointing to your website or social media pages, you’re ahead of the game.  At this point, your online reputation is managed.

It’s important to remember your squeaky clean online presence can be tarnished or even badly damaged in a short period by a disgruntled customer or an ex-employee deciding to start posting negative comments online about you and/or your company, and you may soon find those comments are receiving a higher ranking than your web page.

This is why you need to actively monitor and manage what is being said about you and your company online.  If you’re not taking proactive measures now, you may find yourself needing to take action to repair your reputation after the damage is already done.

You may not even realize how many searches are being performed each day on you or your company.  These are some of the more typical:

  • Potential customers
  • Potential investors
  • Business partners and/or colleagues
  • Journalists
  • Coworkers and/or employees
  • Personal contacts

You want to be sure you are showing up in the best possible light should any of these people decide to look you up.  The type of issues that could cause problems if not effectively managed include:

A negative online reputation can be highly damaging if it leads to a boycott of your products or services.  You could also be dealing with legal issues as you try and figure who is responsible and how to negate the damage. Having consistent monitoring of your online presence can head off those possibly negative consequences before it gets out of control.  An online reputation management team will serve as the perfect “buffer” for the possible attack on you or your business.  

Contact us today to learn more about how we can help you support a positive online reputation! 

 

When Bad Things Happen to Good Businesses: Reputation Management

12 May

executive media trainingYou have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet. As a result your business is growing and prospering.

However, the unexpected happens. It can be a natural disaster such as a flash flood or having a defective product slip out the doors to the public. Or perhaps, an irate customer or group of customers threatening to sue your company.  Challenges to the health of your business can take a variety of forms. Nevertheless, you will need to be ready to deal with them.

When bad things happen, the media might be coming to you. They will come at a time that will not be convenient and will ask questions. This will be a time when all the good work you have done in creating and developing your business can be threatened.

It is at those times you need to be ready to deal effectively with both the media and the public. TwoGirlsConsulting can be a crucial asset for you during those times. From effective executive media training, to handling and advising on how best to deal with media and the public, 2GC can help you weather the storm intact. Reputation management during times of crisis is one of the many things we can do for you.

TwoGirlsConsulting is committed to helping you grow your business and make it successful, while helping you avoid the misfortunes a business can face. Contact 2GC for more information on how we can accomplish this for you.

 

Reputation Management and Habits of Successful Leaders

28 Feb

reputation management imageForbes magazine recently published an online article titled “The Most Successful Leaders 15 Things Automatically, Every Day.” Leaders know how important reputation management is, both personally and professionally, and they become experts at doing these 15 things every day to ensure success.

 

1.  Make others feel safe to speak up. Successful leaders are confident enough to give those around them a voice.
2.  Make decisions. Successful leaders don’t waste time and “make things happen.”
3.  Communicate expectations. Successful leaders communicate clearly and make sure all team members stay focused on the goal.
4.  Challenge people to think. Successful leaders keep people on their toes.
5.  Be accountable to others. Successful leaders are willing to take responsibility for themselves.
6.  Lead by example. Successful leaders do what they ask others to do.
7.  Measure and reward performance. Successful leaders don’t take team members for granted.
8.  Provide continuous feedback. Successful leaders pay attention to team members and help them grow.
9.  Properly allocate and deploy talent. Successful leaders put people where they will shine!
10.  Ask questions, seek counsel. Successful leaders are willing to admit they don’t know it all.
11.  Problem solve; avoid procrastination. Successful leaders get things done!
12.  Positive energy and attitude. Successful leaders eliminate negativity from the workplace.
Be a great teacher. Successful leaders are always learning and teaching.
Invest in relationships. Successful leaders reach beyond themselves for the greater good.
Genuinely enjoy responsibilities. Successful leaders love leading!

TwoGirlsConsulting is on your team as you manage your reputation and implement these leadership principles. We can help you become the leader you want to be, the leader your business needs you to be. Using solid communication strategies, we will develop community awareness and open new avenues for your business to expand. With a personable and experienced approach, TwoGirlsConsulting will help you achieve your dreams!

We are committed to listening to you and helping you achieve your goals! Contact us today and tell us your story!

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