How To Use Twitter For Publicity Purposes

The second most popular social network, behind Facebook, is the micro-blogging website Twitter, according to eBizMBA. For some companies it’s growing in popularity among young people faster than Facebook. As a matter of fact, many believe Facebook has now hit the ceiling in the United States while Twitter still has room to grow. This is why it’s the social network to look for publicity.

#Hashtags 

#Hashtags can be started by literally any #Twitter user, however the ones that gain the most popularity are most often businesses, celebrity and world event related. This is because those garner a large follower base and are able to keep lots of people disseminating the #hashtag. When enough people to do so, the #hashtag usually ends up in the trending topics section visible to all #Twitter users on their home page of the site. 

Sponsored Tweets 

Companies are now able to pay money to have sponsored tweets. These tweets go into the stream of news feeds of a lot of people regardless if they do or do not follow your account. This in turn may lead to more followers for your account, which is sure to put your message in front of more eyes than before. Your publicity just might increase with the paid option. 

Media Reporting 

Some of the best publicity on Twitter comes from the media reporting on the things tweeted throughout the site, especially when something unusual gets tweeted. You can believe the blogs and major media outlets will pick up on it. That’s earned media and that is a win. Hopefully it’s positive and that’s good news for the company.

Contact us for more tips on how to use Twitter for publicity purposes.  

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The Importance of Good Publicity

You have an idea. You are going to create a revolutionary product or service to make life better for everyone and make you a lot of money. You have the location, distributors and all the details worked out. There is one problem. Getting noticed on the Internet is like being rescued from a sinking boat in the middle of the ocean. Without a beacon no one knows where to find you. No one even knows you or your fantastic product exist. Even if you want to market to a local audience, a vast number of people now use the Inter net for their initial search of local businesses and products.

Whether you are a national company, a small business owner or a self published author writing books while working full-time at your “normal” job, publicity is the key to making your goals a reality. There are many ways to market a brand. Creating a presence on Facebook, Twitter, blogs and other social networks is useful, but that approach is limited by itself. If no one knows who you are, they cannot “friend” or “follow” you, and it will not matter how many wonderful or witty posts you do. Without publicity to get your name to new people, sales and promotions have limited impact.

In the past, you would build your store or business, put your number in the phone book, buy a few newspaper ads and develop your customer base with good customer service and word of mouth. Now, there is search engine optimization, Facebook ads, YouTube videos and millions of other methods that people will swear worked for them and are your keys to success. But without the correct publicity the best YouTube video will not be seen. Without videos, social networking and websites, the best publicity will not take you very far. Success today is determined by a variety of methods and moving parts. You can try to battle these obstacles alone, or you can enlist help. Some will make it either way. You can attempt the swim to shore, through shark infested waters, and hope your dreams do not drown, but there is a lot to be said for a good life raft and flare gun to signal the rescue planes.

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